Brand Platform
Coopersville, MI | May 2025
As part of Coopersville Area School District’s commitment to presenting a unified, professional image that reflects its values and mission, GMB partnered with the district to develop a comprehensive brand platform that streamlines communication and builds community recognition across the district.
Our work focused on creating both foundational brand assets and practical tools to support day-to-day communications, including:
- New Brand Guidelines – delivered as both a downloadable PDF and a user-friendly digital website for easy access.
- Logo Package – including formatted files and variations for diverse uses.
- Typography – clear guidance on fonts and sizes for both print and digital use.
- Graphic Templates – headers for newsletters, social media graphics, and other communication channels.
A key focus of this work was standardizing how brand elements are used across all schools and departments to simplify the work for administration staff. By cleaning up outdated documents and inconsistent visuals, we helped the district ensure internal and external communications reflect a single, cohesive identity. From letterhead to social media, families now experience a unified brand that reinforces Coopersville’s Bronco spirit.
Brand Strategy
This brand project strengthens the connection between Coopersville’s communications and the physical environments being shaped through GMB’s facilities design work. From signage to experiential graphics within school buildings, the new visual identity will seamlessly integrate across the district’s physical and digital presence.
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