University of South Carolina Upstate

Website Redesign and Development

Spartanburg, SC | Completed 2024

University of South Carolina Upstate (USC Upstate) approached our team with the goal of redesigning their website, driven by a recent brand redevelopment. They sought to quickly integrate their new brand into a web expression that was not only functional, but also aligned with their focus on the incoming student experience. This project demanded a swift turnaround, highlighting the urgency and importance of the redesign project.

Our team delivered a comprehensive suite of services to USC Upstate, including:

Web Accessibility
UX/UI Design
Web Redesign
Web Development
Site Architecture

Focuses
Website Development & Design

An expediated timeline required us to quickly translate the existing brand into a digital space that was both functional and true to the new brand identity, ensuring a cohesive and engaging user experience. Despite changes within the client’s creative team, we successfully elevated the brand through design improvements and increased the overall functionality of their website by implementing a new CMS platform. This update will continue to provide flexibility for the USC Upstate team and provides opportunities for continuous web growth.

The project resulted in significant improvements for both the client and their web users. By streamlining the number of pages, the website has become more manageable for the internal team, while improved search functionality makes the most important information easier to find for incoming students. This process has also enhanced internal web support, making the website a more useful tool for the College. The GMB team was able to implement a custom-built higher education WordPress theme developed internally by the team for this project. Since implementation, the overall amount of time each web user engages with this site has increased significantly.

The new website has successfully met the goals set by USC Upstate, enhancing their brand’s digital presence and improving user experience for prospective students.