Gardner-Webb University needed to replace its legacy content management system with a modern platform that made it easy to create content and optimize the user experience to increase inquiries, visits, and applications for undergraduate and graduate programs.
The Goal
Create an engaging, interactive website experience that will…
- Boost enrollment
- Increase inquiries and campus visits
- Raise donation contributions via the website
The Challenge
Replace a legacy content management system with a modern, user-friendly platform.
The Opportunity
Build a compelling website that speaks to the Gardner-Webb faith-based education experience.
Going the Distance
GMB provided a 12-month engagement to lead the Gardner-Webb team from insights, strategy and UI concepts through development, content migration, and go-live.
Highlighting Bulldog Nation
The new WordPress website tells the Gardner-Webb story with a strong student-centered value proposition built on a foundation of faith, service, campus beauty, safety, and 20+ Division 1 Athletics programs–providing the compelling reasons for right-fit students to choose Gardner-Webb University.
Partnering in a Global Pandemic
Although much of the process occurred during Covid-19, we were able to support the Gardner-Webb team by building over 1,600 pages prior to the launch in August 2020. While the Gardner-Webb team was focused on starting the fall semester amidst a pandemic, we took the lead on getting the new website launched.
Igniting a +20% Increase in Applications
The new website generated a year-over-year lift of +20% in applications in the first 60 days and contributed to the most geographically diverse freshman class in school history.
- +20% increase in applications
- 1,600 landing pages built
“GMB has the unique ability to strategically gather a vast amount of information and then magically distill it down to the essence of who we are as an institution.”
Harrison Johnson, President, Gardner-Webb University
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